Fuerza is a local workout studio owned by Mexican-American Sarai Rios, which serves a wide range of clients through her workout session offerings. She focuses on helping Latinx women meet their fitness goals, and food and wellness balance. This project included a brand strategy, brand identity, social media collateral, and photography.
Sarai wanted to develop a personal brand that was unique but also spoke to who she was as a person and business owner. We came up with a logo that felt feminine but also played with wordage as her audiences can range from native Spanish speakers to English. We created the element of personal bilingual language that was carried out through the collateral design. Keep scrolling to see the full finished project. 
My Role- 
Art Director
Social Media Collateral

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