Fuerza is a local workout studio founded by Mexican-American Sarai. The studio serves a clientele through workout sessions focused on empowering Latinx women to achieve their fitness goals while fostering balance in food and wellness.
This project encompassed me developing a comprehensive brand strategy, brand identity, social media collateral, and art direction which I build, strategized, and created visuals that help build the story that the owner live in. She sought a personal brand that reflected her unique personality and values as both an individual and a business owner which I felt personally reflected based on our mutual bi-cultural experience.
I created a brand mark, art directed the photography, build the social media collateral that balanced femininity with versatility, with incorporating bilingual elements to resonate with her audience of both Spanish and English. This bilingual approach was seamlessly integrated into the overall collateral design, ensuring authenticity and connection.
