Fuerza is a local workout studio founded by Mexican-American entrepreneur Sarai Rios. The studio serves a diverse clientele through workout sessions focused on empowering Latinx women to achieve their fitness goals while fostering balance in food and wellness.
This project encompassed developing a comprehensive brand strategy, brand identity, social media collateral, and photography. Sarai sought a personal brand that reflected her unique personality and values as both an individual and a business owner.
We crafted a logo that balanced femininity with versatility, incorporating bilingual elements to resonate with her audience of both Spanish and English speakers. This bilingual approach was seamlessly integrated into the overall collateral design, ensuring authenticity and connection.
My Role:
Designer
Art Director
Photographer
Social Media Collateral Creator
Scroll down to explore the finished project!