Fuerza is a local workout studio owned by Mexican-American Sarai Rios, which she serves a wide range of clients through her workout sessions offerings. She has a focus on helping Latinx women to meet their fitness goals, food and wellness balance. This project included a brand strategy, brand identity, social media collateral and photography.
Sarai really wanted to develop a personal brand that was unique but also spoke to who she was as a person and business owner. We came up with a logo with that felt feminine but as well playing with wordage as her audiences can range to native Spanish speakers to English. We created the element of personal bilingual language that was carried out through the collateral design. Keep scrolling to see the full finished project.
Social Media Collateral