Fort Ripper Films was embarking on creating a video series called La Tienda (The Shop). The series celebrates and promotes Oregon-based Latinx businesses. I collaborated with the film director, Karina Lomelin Ripper, to design a social campaign kit that helped promote the video series.
My Role:
Art Director
Creator
Designer
Animator
Social Content
Art Director
Creator
Designer
Animator
Social Content
During the discovery phase, I worked to establish the visual treatment and tone for the campaign. The campaign’s visual treatment was inspired by 70's aesthetic and the film’s emphasis on hand craftsmanship of Latino products. From that aesthetic, I developed a design style that aligned with previously established branding. Working closely with Karina, I ensured that all the designs I created aligned with her expectations.
The result is a series of social posts that mirror the film’s theme. The post’s aesthetic leverages monochromatic styling, colors, and texture found throughout the film. La Tienda was awarded Vimeo’s Staff Pick in 2020.
