Penjco is a construction company that wanted to brand themselves as a sleek and simplistic company. Standing out from the regular competition, we worked with color and style.
Chicos is a research topic of understanding identities for Latino’s who were either born, brought and raised in the United States. It explores different generations dealt with identity, representation in the media and if the American media personally affects one’s personal view point of themselves.
The type specimen project was to emphasize the different weights in the typeface family and to demonstrate different ways in usage of it. Specifically I wanted to play with the idea of numbers as I spelled out the numbers to have a more playful feel towards the the typeface instead of just only pointing out the different weights.
Helena Chu is a Freelancer/Digital/Environmental Designer + Senior Art Director. She worked for Field Scout/Make Things Matter/YB-A, has done illustration design for The Other Half and Best Buds as well also does Concept design for Nike Global Basketball, Wieden and Kennedy and is currently an Art Director and Designer for Kamp Grizzly.
I created an advertisement for her upcoming Show and Tell (a college event that happens every week at PSUGD). This was a design project for A+D.
Going to Mars is a planned event that NASA has been investing in for the last decade. They partnered with American Institute of Aeronautics + Astronautics (AIAA) to have an event for all ages to talk about the space journey, the science to getting to Mars and what NASA is doing in the latest technology. The target audience for the event is students ages K-12, the promo was meant to have a fun modern vintage feel. The colors were to catch the students attention as the neon green felt appropriate to give an alien type feel.
Screen is a publication on how the internet has change the way many find jobs including how social media is now in a way to create your own job, how tech companies make it a requirement to have a social media platform to not only show what the company offers but also how to communicate with the public.